Checklist
As mobile App developers, we get approached everyday to create apps for companies. Often, they tell us they want an iPhone app, Android app, iPad app, or all of the above. We respond by telling them that we’d love to work with them but we have a few questions first. Ultimately, we ask why they want to create an app and why now. Many times companies can’t seem to answer these basic questions. They really seem to want an app because everybody is talking about apps! In short, it seems like an item they want to check off their list of things their companies needs to do.
While it always amazes us that a company will spend thousands of dollars without knowing what they want to accomplish, it’s not a project we will take. We are very happy to help a company figure out the best app for them. However, we really need to understand the business goals of a company. We also need to understand the ideal customer of a company. How can we build apps that help a company grow business without knowing a little bit about what makes them tick? Once we start to understand a business, we can create an app that can help their business.
If you are considering having an app built for your business, take time to explore your goals and consider your customers. A good mobile development company will be able to help you explore this. An “order taker” will just quote you a price without trying to understand your company or your goals. That would be fine if you just wanted a burger! This is always phase one for us regardless of if your company is in Birmingham, Al or North Carolina. In the long run, this will go a long way towards maximizing your mobile investment!
Stay tuned for a future post discussing understanding your customer and how they might use your app!